Dental Equipment in Poland: A Strategic Entry Report, 1997
This report puts executives and strategic planners on the fast track. Thefirst chapter describes the study's methodology. The second chapter givesan overview of how to strategically access the market, mid-term forecastsof latent demand and accessibility benchmarks. The remaining nine chaptersare not industry specific, but instead discuss economic fundamentals,marketing & distribution options, export and direct investment options, andfull risk assessments (political, cultural, legal, human resources).Combined, the information provided in this market study is a one-stopshop for the strategic planner. Ample statistical benchmarks andcomparative graphs are given.From the PublisherOur publications provide timely and reliable market information as acomplement to strategic planning processes. For a price well below the costof a round-trip business-class ticket, the executive has access to thebasic factors driving strategic planning. As such, our reports are a'one-stop' shop by giving coverage to both economic, but also political,human resources, entry strategies and legal risk issues. With offices inEurope, Africa and the United States, Icon Group International has a numberof specialty research groups.Excerpt from Dental Equipment in Poland: A Strategic Entry Report, 1997The primary audience for this report is managers involved with the highestlevels of the strategic planning process, and consultants who help theirclients with this task. The user will not only benefit from the hundreds ofhours that went into the methodology and its application, but also from itsalternative perspective on strategic planning in Poland.This report helps executives evaluate strategic investment and entryalternatives in Poland. In order to evaluate Poland, Icon GroupInternational, Inc. draws on a methodology developed by Professor PhilipParker at INSEAD in Fontainebleau, France. The methodology decomposes acountry's strategic potential along two key dimensions: (1) latent demand,and (2) accessibility. A country may have very high latent demand, yet havelow accessibility, making it a less attractive market than many smallerpotential countries having higher levels of accessibility.This report provides a strategic profile of Poland along these lines.Throughout the discussion, literally hundreds of statistics on Poland arebenchmarked against regional and global averages. The reader can thusquickly understand where Poland fits into the regional and globalperspective. The report first investigates the economic fundamentalsaffecting Poland. These fundamentals are the source for Poland's latentdemand. Then, the subsequent chapters detail Poland's accessibility. Thisevaluation covers a number of entry alternatives, including exportstrategies, and local direct investment strategies. If a firm decides tohave a local presence in Poland, this requires a strategic understanding oflocal business conditions. The conditions investigated in this reportinclude local marketing (advertising, distribution, pricing issues) andentry strategies (opening an office, joint venturing, etc.), as well ashuman resources management (labor laws, costs, regulations). Because localpresence can increase exposure, the report next assesses a number offactors affecting business risks in Poland (again, benchmarked againstregional and global averages). These include: political risks, legal risks,cultural/demographic risks. Risks can only be evaluated within a historicalcontext; history, alas, often repeats itself. The final chapters summarizePoland's economic, political and social history. In doing so, the readerhas a full appreciation of history's role in shaping Poland's currentpotential.
